Buzz of App Store Optimization (ASO) | App Marketing Blog

How to get 100k app downloads

Reaching 100,000 app downloads is a significant milestone and can be achieved through a combination of marketing strategies and efforts to improve the app’s quality and user experience. Here are some steps you can take to try and reach this goal:

  1. Optimize your app store listing: Use relevant keywords, a clear and compelling description, and visually appealing graphics to make it easy for users to find and download the app.
  2. Run paid advertisements: Use platforms such as Google AdWords or social media to run paid advertisements that promote the app and drive traffic to the app store.
  3. Partner with influencers: Partner with influencers or industry experts who have a large following on social media or other online platforms. These individuals can help promote the app to their audience and provide valuable endorsements.
  4. Offer incentives: Offer incentives such as discounts, special offers, or exclusive content to encourage users to download and use the app.
  5. Utilize social media: Use social media platforms such as Facebook, Instagram, and Twitter to promote the app and engage with potential users.
  6. Use email marketing: Use email marketing to reach out to potential users and promote the app.
  7. Create and share valuable content: Create and share valuable content that is related to the app and its features. This can include blog posts, video tutorials, and other types of educational or informative material that helps potential users understand the value of the app.
  8. Participate in app store promotions: Take advantage of app store promotions and featured placements to increase visibility and drive downloads.
  9. Use cross-promotion: Partner with other companies or app developers to cross-promote each other’s products. This can help reach new users who may be interested in similar products or services.
  10. Utilize public relations: Use public relations techniques to generate buzz and interest in the app. This can include press releases, media interviews, and other types of outreach to industry journalists and influencers.
  11. Focus on user experience: Make sure the app is easy to use and provides value to users. This can include regularly updating the app with new features, fixing bugs, and responding to user feedback.
  12. Encourage word-of-mouth: Encourage users to share the app with their friends and followers


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat