Buzz of App Store Optimization (ASO) | App Marketing Blog

How to grow an app business

How to grow an app business

An app business can be a great way to make money and grow your business and we must know how to grow an app business to get success. However, there are a few things you need to do in order to make sure your app business is successful. Here are a few tips on how to grow an app business:


1. Do your research on a new app product

When you’re ready to launch a new app, it’s important to do your research first. You need to understand the market and what users are looking for. This will help you create an app that people will actually use and enjoy.

There are a few things you should keep in mind when doing your research. First, look at the competition. See what other apps are out there and what they’re doing well. Then, look at your target audience. Who do you want to use your app? What do they need or want from an app? Lastly, consider your budget. How much can you realistically spend on developing and marketing your app?

Once you have a good understanding of the market and your audience, you can start working on creating a great app.

2. Create amazing products if want to know how to grow an app business

With over two million apps in the App Store, it’s clear that there is a huge demand for mobile apps. But with such a large number of apps available, how can you make sure that yours stands out from the rest?

The key to creating a successful app is to focus on fulfilling a specific user need. Whether it’s providing a service that makes their lives easier or offering something that they can’t find anywhere else, if your app can fill a gap in the market then you’re already on to a winner.

Of course, simply having a great idea isn’t enough – you also need to be able to execute it flawlessly. Make sure your app is well-designed and easy to use, and take the time to promote it effectively so that people know its existence. If you have a demand-based product you have done almost 40% of how to grow an app business.


3. Promote your app through different app marketing channels

There are a number of ways to market your app and promote growth for your app business. One way is to identify and target key channels that will be most effective for your app. This might include social media platforms, online advertising, PR and media outreach, or even working with influencers.

Another key strategy is to create a strong value proposition for your app. This means clearly articulating what your app does, why it’s useful, and how it’s different from other apps on the market. Your value proposition should be clear, concise, and compelling.

Finally, it’s important to track your progress and measure your results. This will help you see what’s working and what isn’t, so you can adjust your marketing strategy accordingly.


4. Get feedback from your app users to improve UX

If you want to improve your app’s UX, one of the best things you can do is get feedback from your users. This can be done in a number of ways, such as through surveys, user testing, or simply by asking for feedback in-app.

No matter how you collect feedback, it’s important that you take the time to listen to what your users are saying and make changes based on their suggestions. Even small changes can make a big difference in the overall UX of your app.

If you’re not sure where to start when it comes to improving your app’s UX, consider reaching out to a professional for help. They can provide valuable insights and guidance that will help ensure your app is successful.


5. Keep updating your app

As an app developer, it is important to keep your app up-to-date. By regularly updating your app, you can ensure that it remains popular with users and continues to generate revenue.

There are a few things to keep in mind when updating your app. First, consider the user experience and make sure that any changes you make are designed to improve the overall experience. Second, be sure to test your updates thoroughly before releasing them – this will help avoid any negative feedback or ratings from users. Finally, promote your updates through social media and other channels to let users know what’s new and encourage them to download the latest version of your app.

By following these tips, you can keep your app fresh and relevant, ensuring that it remains a success for years to come.


6. Use analytics to track users

In order to maximize mobile app growth, app developers need to track users. Analytics tools can provide valuable insights into how people are using the app, what features they like and don’t like, and where they drop off. This information can be used to improve the app and make it more user-friendly, increasing the chances of success.

There are a number of different analytics tools available, so it’s important to choose one that will work well for your particular app. Some popular options include Flurry, Google Analytics, and Mixpanel. Once you’ve chosen a tool, set up tracking and start collecting data.

Regularly check the data to see what patterns emerge. Are there certain areas where users are dropping off? Is there a particular feature that isn’t being used as much as you thought it would be?


7. Keep your app relevant

In order to keep your app relevant, you need to ensure that it is regularly updated with new content and features. Additionally, you need to monitor user feedback and make changes accordingly. Finally, you need to promote your app through marketing and advertising. By doing these things, you will be able to keep your app relevant and growing.


8. Update regularly

If you want to keep your app business growing, you need to update your app regularly. This doesn’t mean making major changes every time – small, incremental updates can keep users engaged and coming back for more. Plus, regular updates show that you’re committed to improving your app and keeping it up-to-date.

So how often should you update your app? That depends on a number of factors, but as a general rule of thumb, aim for once a month. This gives you enough time to make meaningful improvements without overwhelming yourself or your team. Of course, if you have a big change or new feature in mind, don’t hesitate to push out an update sooner.

Keep in mind that updating your app isn’t just about adding new features – it’s also about fixing bugs and addressing user feedback.


9. Do not spam

When it comes to app development, one of the cardinal rules is “do not spam.” What does this mean? It means don’t flood the market with low-quality apps or copycat apps. This will only serve to clog up the app store and frustrate users.

If you want to succeed in the app business, it’s important to focus on quality over quantity. Develop a few high-quality, original apps that offer value to users, and you’ll be much more likely to find success than if you try to churn out a bunch of low-quality apps.

Of course, this isn’t to say that you should only ever release one or two apps. But it’s important to be strategic about your releases and make sure that each new app is an improvement on your last.


Iterable has also shared some points about How to grow app users.


1. Align toward a shared vision

Agreeing on a shared vision across your business is essential to working towards a common goal. Whilst this sounds like a big feat, there are steps you can take in the early stages of your app marketing efforts to establish a clear and concise strategy.


2. Measure, measure, measure

With a clear view of your growth targets, you need to be able to measure the impact of your strategies and optimizations. Measurement is key here, so you need to implement a stack that will give you a view into essential insights and analytics, especially before you start growing your user base. These tools will help you to gain a holistic understanding of your users.

At the bare minimum, you should implement the following trio:

  1. Attribution: it’s vital to know where your app’s users are coming from. Were they referred through your app from your website, by a smart banner, or through a paid Instagram advert? Your attribution tool will reveal all, and help you to evaluate the value and cost per install.
  2. Analytics: Your conversion rate optimization will depend on data-led optimizations from your analytics tool. Your chosen in-app analytics platform will give you optimum visibility of user behavior and use value by identifying high-converting actions and features. It will also pinpoint common pain points that lead to churn.
  3. Marketing Automation: That’s where a tool like iterable can add huge value. You will have the basics needed for audience segmentation and the ability to implement personalized and multi-channel messaging to drive customer engagement and high-value actions.

3. Retention before acquisition

By implementing product-focused optimizations before ramping up your acquisition efforts, you can rest assured that your user journey accounts for down-the-line retention. One important factor is getting users to accept push notifications through your push priming strategy.

Now that you have your marketing automation tool in place, you can serve customized and timed prompts, with messaging that clearly states the value exchange of opting in to push, location sharing, direct email, and other messaging.


4. Acquire high-value users

The best way to tackle the growth of your user base is to bridge your efforts towards, and the gap between, your paid and organic acquisition methods. Both of these strategies are essential in acquiring and growing a highly engaged user base.

Organic acquisition: The beauty of a great organic acquisition strategy is that there is demonstrated intent in your services or brand. This indicates a higher probability of success with down-the-line engagement, retention, and monetization, impacting the whole user lifecycle funnel.


Read about Universal App campaign best practices 2022


5. Build a meaningful relationship

Now it’s time to encourage customer engagement to drive high-value actions within your app. When it comes to engaging and re-engaging users, two of the greatest weapons in your arsenal are push notifications and in-app messages.

Some key high-value actions you can encourage through push include:

  1. Encouraging users to rate and review your app. This will impact your organic acquisition efforts as high star-ratings positively impact a user’s decision to install. It will also allow you to collect qualitative data on your users’ experience in the app which could feed into your product roadmap.
  2. Share promotions and special offers. Promotions and offers are great ways to encourage conversions, be that a single in-app purchase or prompting free or trial users to upgrade into paying subscribers.


The app business is one of the most popular and profitable businesses in the world. Many people have made millions by creating and selling apps. If you have an idea for an app, now is the time to start developing it. With a few simple steps, you can turn your app into a money-making machine.



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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat