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How to increase eCPM AdMob

There are several ways you can increase the eCPM (effective cost per thousand impressions) for your AdMob ads:

  1. Use high-paying ad formats: Some ad formats, such as interstitial ads and rewarded video ads, tend to have higher eCPMs. Consider experimenting with different ad formats to see which ones perform best for your business.
  2. Target the right audience: Make sure you’re targeting the right audience for your ads by using relevant keywords and targeting options. This will help ensure that your ads are being shown to users who are more likely to be interested in your product or service, which can lead to higher eCPMs.
  3. Use relevant and high-quality ad creatives: Make sure your ad creatives are relevant to your target audience and of high quality. This will help increase the likelihood that users will engage with your ads, leading to higher eCPMs.
  4. Optimize your ad placements: Carefully consider where you place your ads on your website or app. Ad placements that are more visible and easy to interact with tend to have higher eCPMs.
  5. Monitor and optimize your ad performance: Use the AdMob dashboard to monitor the performance of your ads and make changes as needed to optimize their performance. This may include adjusting your targeting options, ad placements, or ad creatives.

It’s worth noting that the eCPM for your AdMob ads may vary depending on a variety of factors, including the demand for ads in your target market, the supply of ad inventory, and the competitiveness of the ad market. Regularly monitoring and optimizing your ad performance can help increase the eCPM for your AdMob ads.

In today’s digital age, mobile advertising is becoming increasingly important. AdMob is a great platform for mobile app developers and publishers to monetize their apps with ads. eCPM stands for effective Cost Per Mille, which represents the average revenue per 1,000 impressions. Many app developers and publishers want to know how they can increase their eCPM in AdMob. This article will provide detailed information on how to do just that.


The mobile app market is ever-growing and increasingly competitive. As an app developer, it is important to understand how to maximize profits by understanding eCPM (Effective Cost per Mille) in AdMob. In this article, we will provide practical tips on how to increase eCPM AdMob and make your apps more profitable. We will discuss strategies such as optimizing ad units, targeting the right audiences, and utilizing multiple networks to leverage returns.


With the rise of mobile app usage, advertising has become an increasingly important source of revenue for developers. As a result, understanding how to maximize your eCPM (effective cost per mille) is key for monetizing your mobile apps. In this article, we will discuss the different techniques and strategies to help increase your eCPM with AdMob. We will look at various methods such as target optimization, ad unit optimization and mediation networks.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat