Buzz of App Store Optimization (ASO) | App Marketing Blog

How to increase explore downloads?

There are several ways you can try to increase the number of downloads for your app on the Google Play Store or Apple App Store:

  1. Optimize your app’s listing: Make sure your app’s title, description, and visuals accurately represent what your app does and are appealing to potential users.
  2. Use relevant keywords: Include relevant keywords in your app’s title and description to make it easier for users to find your app when searching for specific terms.
  3. Utilize social media and other marketing channels: Use social media platforms and other marketing channels to promote your app and attract new users.
  4. Consider offering promotions or discounts: Consider offering promotions or discounts to encourage users to download your app.
  5. Encourage user reviews and ratings: Encourage users who have downloaded your app to leave reviews and ratings, as this can help increase the visibility of your app and encourage more people to download it.
  6. Regularly update and improve your app: Keep your app up-to-date and regularly release new features and improvements to keep users engaged and encourage them to continue using your app.
  7. Consider paid advertising: Consider using paid advertising to promote your app and reach a wider audience.
  8. Consider offering a free version of your app: Consider offering a free version of your app with in-app purchases or ads, as this can help increase the number of downloads.
  9. Collaborate with influencers or bloggers: Consider collaborating with influencers or bloggers in your app’s niche to promote your app to their followers and increase its visibility.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat