Buzz of App Store Optimization (ASO) | App Marketing Blog

How to track mobile app analytics?

Here are some steps you can take to track mobile app analytics:

  1. Choose a mobile app analytics tool: There are many mobile app analytics tools available, ranging from free options like Google Analytics to more advanced paid platforms like Mixpanel. Choose the tool that best meets your needs and budget, and be sure to integrate it into your app early on to start collecting data as soon as possible.
  2. Define your goals and metrics: Before you start collecting data, it’s important to know what you want to achieve and how you’ll measure your progress. Define your goals and key performance indicators (KPIs) up front, and choose the right metrics to track your progress. Some common metrics for mobile apps include active users, retention rate, average session length, and conversion rate.
  3. Track the right events: To get the most value out of your mobile app analytics, you’ll need to track the right events and actions within your app. This might include things like button clicks, form submissions, in-app purchases, or other actions that indicate user engagement or progress. Be sure to track events that are relevant to your business goals and KPIs.
  4. Use segmentation to understand your users: Segmentation allows you to break down your data into smaller groups based on common characteristics, such as location, device type, or demographic information. This can help you understand how different groups of users are interacting with your app and identify opportunities for improvement.
  5. Monitor and analyze your data regularly: Mobile app analytics is not a one-time activity; it’s an ongoing process. Monitor your data regularly, and use it to make informed decisions about how to improve your app and drive more value for your business.

By following these steps, you can effectively track and analyze your mobile app analytics to understand your users


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat