Buzz of App Store Optimization (ASO) | App Marketing Blog

Some questions about App store optimization

App Store Optimization (ASO) is the process of improving the visibility of a mobile app in an app store, such as Google Play or the Apple App Store. Here are some questions you might have about ASO:

  1. How do I choose the right keywords for my app?

It’s important to choose keywords that accurately describe your app and are relevant to the needs of your target audience. You can use tools like the Google AdWords Keyword Planner or Sensor Tower’s Keyword Tool to help you find the right keywords. It’s also a good idea to include variations of your keywords and to use long-tail keywords, which are more specific and less competitive.

  1. How do I optimize my app’s title and description?

Your app’s title and description are important because they give users an idea of what your app does and why they should download it. Make sure to include your target keywords in both the title and the description, but avoid keyword stuffing as it may negatively impact your rankings. It’s also a good idea to use clear, concise language and to highlight the unique features and benefits of your app.

  1. How can I improve my app’s ratings and reviews?

Having positive ratings and reviews can help your app rank higher in the app store, so it’s important to encourage users to leave reviews. You can do this by prompting users to leave a review after they’ve used your app for a while or by offering in-app incentives for leaving a review. It’s also a good idea to respond to both positive and negative reviews to show users that you value their feedback.

  1. How do I optimize my app’s visuals?

Visuals are an important part of ASO because they can help your app stand out in the app store. Make sure to use high-quality, attractive visuals, such as screenshots and videos, to showcase your app’s features and benefits. It’s also a good idea to use visually appealing icons and logos to help users easily recognize your app.

  1. How do I track my ASO progress?

There are a number of tools you can use to track your ASO progress, such as Sensor Tower, Mobile Action, and App Annie. These tools can help you track your app’s ranking, keyword performance, and overall visibility in the app store. It’s a good idea to regularly check your ASO performance to see what’s working and what may need improvement.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat