Buzz of App Store Optimization (ASO) | App Marketing Blog

Increase app downloads: Optimize your app store listing

Using engaging photos and videos is a great way to increase app downloads. Here are some tips for using visual content to promote your app:

  1. Use high-quality graphics: Make sure the photos and videos you use are visually appealing and of high quality. This will help your app stand out and be more attractive to potential users.
  2. Show off your app’s features: Use photos and videos to showcase the key features of your app and how they can benefit users. This will help potential users understand what your app does and why they should download it.
  3. Use storytelling: Use photos and videos to tell a compelling story about your app and what sets it apart from other options. This can help users feel more connected to your app and be more likely to download it.
  4. Optimize for different platforms: Different platforms have different size and format requirements for visual content, so make sure to optimize your photos and videos for each platform you plan to use.
  5. A/B test different visuals: Try using different photos and videos in your marketing efforts and compare the results to see which ones are most effective at driving app downloads.

By using engaging photos and videos in your marketing efforts, you can increase the chances that potential users will be drawn to your app and want to download it.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat