Buzz of App Store Optimization (ASO) | App Marketing Blog

iOS product page optimization tips

Here are some tips for optimizing an iOS product page:

  1. Use app screenshots and videos: Screenshots and videos can help to showcase the features and functionality of your app to potential customers. Make sure to include high-quality images and videos that clearly demonstrate the value of your app.
  2. Write a compelling app description: The app description should provide detailed information about your app and highlight its key features and benefits. Use bullet points to make the information easy to read and scan.
  3. Use keywords in your app title and app description: Using relevant keywords in your app title and app description can help your app to rank higher in search results. Research relevant keywords and incorporate them into your app title and description.
  4. Include customer ratings and reviews: Customer ratings and reviews can help to build trust and credibility with potential customers. Consider displaying ratings and reviews prominently on your app’s product page.
  5. Use a clear and compelling call-to-action: The call-to-action (CTA) is an important element of your app’s product page that encourages users to download your app. Make sure the CTA is clear and easy to find.

By following these tips, you can optimize your iOS app’s product page to improve its ranking in search results and increase the likelihood of conversion.


Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents


ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat