Many of the basic app store optimization (ASO) tactics, such as researching and using relevant keywords, writing a compelling app description, and using high-quality visuals, can be done at little or no cost. These tactics involve optimizing the elements of your app’s listing in the app store, such as the title, description, and visuals, to increase the visibility and credibility of your app.

However, there are also more advanced ASO tactics that can involve additional costs. For example, if you decide to invest in paid advertising on platforms like Facebook and Google to increase the visibility of your app, you will need to budget for those expenses. Similarly, if you hire an ASO agency or consultant to help with your ASO efforts, you will need to pay for their services.

Overall, while many ASO tactics can be done at no cost, it’s important to be aware that there may be additional costs involved in more advanced ASO efforts. It’s essential to carefully consider your budget and prioritize the ASO tactics that will have the greatest impact on the visibility and success of your app.