App Store Optimization (ASO) is a digital marketing strategy that involves optimizing an app’s visibility and ranking in app stores such as the Google Play Store and the Apple App Store. ASO specialists are responsible for implementing ASO strategies, which can involve researching and selecting relevant keywords, creating compelling visuals, and analyzing and improving an app’s performance.
ASO specialists are typically not considered clerks, as the role typically involves more responsibilities and expertise than a clerk position. ASO specialists are typically part of a marketing or product team and may work for an app development company, a digital marketing agency, or in-house for a company.
To succeed in an ASO role, individuals should have strong analytical skills, attention to detail, and the ability to stay up to date with industry trends and best practices. They should also have excellent communication skills, as they may work with a range of teams and stakeholders, including app developers, designers, and marketing professionals.