Backlinks are links from other websites that point to your website or app. In the context of search engine optimization (SEO), backlinks are an important factor that can influence a website’s or app’s search engine rankings. However, in the context of ASO (app store optimization), backlinks are generally less important.
App store algorithms, such as those used by the Apple App Store and Google Play Store, prioritize different factors than search engines do when ranking apps. While backlinks can be a factor in app store rankings, they are typically not as important as factors such as app title, keywords, and ratings and reviews.
That being said, having backlinks to your app’s landing page or website can still be beneficial for ASO, as they can help to increase the visibility and credibility of your app. For example, if a reputable website or blog links to your app, it can help to demonstrate to app store algorithms that your app is of high quality and relevant to users.
Overall, it’s important to focus on the factors that are most important for ASO when optimizing your app for the app store. This includes optimizing your app title and keywords, encouraging users to leave ratings and reviews, and ensuring that your app provides a high-quality user experience.