Firebase is a mobile and web development platform provided by Google that offers a range of tools and services for building and managing mobile and web applications. While it is not specifically designed as a mobile measurement partner (MMP), it does offer some features that can be used to track and analyze the effectiveness of mobile marketing campaigns.
For example, Firebase includes a tool called Google Analytics for Firebase, which allows businesses to track user interactions with their mobile app, including events, sessions, and conversions. It also offers the ability to segment and analyze traffic by device type and operating system.
Additionally, Firebase can be integrated with various mobile marketing and advertising platforms, such as Google Ads, to provide more detailed insights about mobile marketing campaigns.
While Firebase is not a full-featured MMP, it can still be a valuable tool for tracking and analyzing the effectiveness of mobile marketing campaigns, particularly for businesses that are building and managing their own mobile app.