Buzz of App Store Optimization (ASO) | App Marketing Blog

Is Google analytics an MMP?

Google Analytics is a web analytics service provided by Google that allows businesses to track and analyze website traffic. While it is not specifically designed as a mobile measurement partner (MMP), it does offer some mobile-specific features that can be used to track and analyze the effectiveness of mobile marketing campaigns.

For example, Google Analytics allows businesses to track user interactions with their mobile website and app, including pageviews, sessions, and conversions. It also offers the ability to segment and analyze traffic by device type and operating system.

Additionally, Google Analytics can be integrated with various mobile marketing and advertising platforms, such as Google Ads, to provide more detailed insights about mobile marketing campaigns.

While Google Analytics is not a full-featured MMP, it can still be a valuable tool for tracking and analyzing the effectiveness of mobile marketing campaigns.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat