Buzz of App Store Optimization (ASO) | App Marketing Blog

Is SEO and ASO the same?

SEO (search engine optimization) and ASO (app store optimization) are similar in that they both involve optimizing a website or app to improve its visibility and ranking in search results. However, they are not the same, as they are focused on different types of search results.

SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) when users search for specific keywords or phrases. This involves optimizing the website’s content, technical elements, and backlinks to improve its relevance and credibility in the eyes of search engines. The goal of SEO is to drive more organic traffic to the website by improving its ranking in search results.

ASO, on the other hand, is the process of optimizing a mobile app’s listing in an app store (such as Google Play or the Apple App Store) to increase its visibility and improve its chances of being discovered and downloaded by users. This involves optimizing the app’s title, description, keywords, and graphics to make it more relevant and appealing to users. The goal of ASO is to drive more downloads for the app by improving its ranking in the app store.

While there are some similarities between SEO and ASO, they are ultimately focused on different types of search results and have different goals and strategies.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat