Buzz of App Store Optimization (ASO) | App Marketing Blog

Learn ASO 1.0 – What is App store optimization ASO?

Definition: App Store Optimization is the continuous process of improving visibility in the app store to increase the number of downloads and revenue from those users.


App visibility is directly proportional to number of downloads


Visibility ∝ downloads

Downloads ∝ revenue


Impact of ASO

ASO can have a significant impact on the success of a mobile app. A well-optimized app is more likely to be discovered by users, which can lead to increased downloads and user engagement. This can result in increased revenue for the app through in-app purchases, advertising, or subscriptions.


ASO can also help to improve the user experience for an app. By using relevant keywords and providing clear and concise descriptions, an app can be more easily discovered by users who are searching for specific features or functions. This can lead to higher retention rates and user satisfaction.


Why ASO is important?

ASO, or app store optimization, is important because it helps to improve the visibility and ranking of a mobile app in app stores such as Google Play Store and Apple App Store. By improving the visibility and ranking of an app, ASO can increase the number of downloads and user engagement for the app.


Lesson Learned

ASO is improving visibility to improve downloads and revenue.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat