Buzz of App Store Optimization (ASO) | App Marketing Blog

Meaning of Admob Show Rate

The ad show rate is a metric used to measure the effectiveness of advertising in an app. It is the percentage of times an ad is displayed to users in an app. For example, if an ad is shown to 100 users and it is clicked on 10 times, the ad show rate would be 10%.


A high ad show rate is typically seen as a positive sign, as it indicates that users are engaging with the ads and that the app is generating revenue. However, it is important to ensure that the ad show rate does not negatively impact the user experience, as this can lead to user frustration and churn.


There is no specific ad show rate that is considered “good” or “bad,” as it can vary widely depending on the specific circumstances of an app and the ads it is displaying. Factors that may impact an app’s ad show rate include the type of ad being displayed, the relevance of the ad to the app’s content, and the overall user experience of the app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat