Mobile analytics tools are software programs that track and analyze user behavior on mobile apps and websites. These tools allow businesses to better understand how users interact with their mobile products, which can help them improve the user experience and increase engagement.

Some popular mobile analytics tools include:

1. Google Analytics: This is a free tool that provides detailed data on website traffic and user behavior. It includes a mobile app that allows you to track your mobile traffic and analyze user behavior on the go.
2. Flurry: This is a mobile analytics platform that provides detailed data on app usage, user demographics, and retention rates.
3. Mixpanel: This is a powerful mobile analytics platform that provides detailed data on user behavior, including events, funnels, and retention.
4. Amplitude: This is a mobile analytics platform that provides detailed data on user behavior and helps businesses optimize their mobile products.
5. App Annie: This is a mobile analytics platform that provides data on app usage, user demographics, and revenue.

These tools can help businesses understand how users interact with their mobile products, identify areas for improvement, and make data-driven decisions to drive engagement and growth.