Buzz of App Store Optimization (ASO) | App Marketing Blog

Mobile app Daily active users (DAUs)

Daily active users (DAUs) is a key performance indicator (KPI) that measures the number of unique users who actively use a mobile app on a given day. This metric can be useful for tracking the popularity and engagement of a mobile app over time.

To calculate DAUs, you will need to track the number of unique users who use the app on a daily basis. This can be done by tracking user sessions or user actions within the app, such as login events, in-app purchases, or other specific actions that indicate active use.

It’s important to note that DAUs is a metric that measures unique users, rather than total usage. For example, if a single user uses the app multiple times in a single day, they would still only be counted as a single DAU.

Tracking DAUs can provide valuable insights into the daily usage patterns of your app’s users, and can help you understand how well your app is retaining and engaging users over time. By comparing DAUs to other metrics, such as monthly active users (MAUs) or weekly active users (WAUs), you can get a more complete picture of your app’s usage and engagement trends.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat