Mobile app marketing refers to the various strategies and techniques used to promote and advertise mobile apps to potential users. This can include using social media, search engine advertising, influencer marketing, and other techniques to increase awareness and drive downloads of an app.
App Store Optimization (ASO) is the process of optimizing a mobile app’s product page in an app store to improve its ranking in search results and increase the likelihood of conversion. This can include optimizing the app title and description, using relevant keywords, displaying customer ratings and reviews, and using a clear call-to-action (CTA).
ASO is an important part of mobile app marketing, as it can help to increase the visibility of an app in the app store and drive more downloads. By following best practices for ASO, app developers and marketers can improve the chances of success for their mobile app.