Mobile app marketing campaigns are marketing efforts specifically designed to promote a mobile app. These campaigns can be used to increase app downloads, drive engagement with in-app features, and build brand awareness. Here are some tactics that can be used in a mobile app marketing campaign:

1. App store optimization (ASO): This involves optimizing the app listing in app stores to improve the visibility and ranking of the app. This can be done through keyword research, using visually appealing graphics and screenshots, and gathering positive reviews and ratings.
2. Social media marketing: Use social media platforms like Facebook, Twitter, and Instagram to promote the app and engage with potential users.
3. Paid advertising: Run paid ads on platforms like Google AdWords or through social media advertising to reach a larger audience and drive downloads.
4. Influencer marketing: Partner with influencers in your app’s target market to promote the app and reach a larger audience.
5. Email marketing: Use email marketing to send targeted messages to potential users and encourage them to download the app.
6. Content marketing: Create and distribute valuable, relevant, and consistent content that attracts and retains a defined audience, ultimately driving profitable customer action.
7. Public relations: Use press releases and media outreach to generate buzz and coverage for the app.
8. In-app messaging: Use in-app messaging to communicate with users who have already downloaded the app and encourage them to engage with specific features or make in-app purchases.

It’s important to remember that a successful mobile app marketing campaign will likely involve a combination of these tactics, and will be tailored to the specific goals and target audience of the app.