Buzz of App Store Optimization (ASO) | App Marketing Blog

Mobile growth stack

A mobile growth stack is a collection of tools and technologies that are used to drive growth and engagement for a mobile app. The specific tools and technologies that make up a mobile growth stack will depend on the needs and goals of the app, but common components of a mobile growth stack might include:

  1. Mobile analytics: Tools that track and analyze user behavior and engagement with the app, such as Google Analytics or Mixpanel.
  2. Mobile app marketing: Tools that help to promote the app to targeted audiences, such as paid advertising platforms (e.g. Google Ads, Facebook Ads) or app store optimization (ASO) tools.
  3. Mobile app testing: Tools that help to identify and fix bugs and performance issues in the app, such as crash reporting tools (e.g. Crashlytics) or usability testing tools (e.g. UserTesting).
  4. Mobile app engagement: Tools that help to increase user engagement with the app, such as push notification platforms (e.g. OneSignal) or in-app messaging tools (e.g. Intercom).
  5. Mobile app monetization: Tools that help to monetize the app, such as in-app purchase platforms (e.g. Apple’s App Store) or subscription management tools (e.g. RevenueCat).

By using a combination of these and other tools and technologies, businesses can effectively drive growth and engagement for their mobile app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat