There are several types of ad units available through AdMob, and the most effective ad unit for earning revenue will depend on the specific characteristics and goals of your app and your target audience. Some common types of ad units available through AdMob include banner ads, interstitial ads, native ads, and rewarded video ads.
Banner ads are small ads that are displayed at the top or bottom of the app’s screen, and they are typically less intrusive than other types of ads. Interstitial ads are full-screen ads that appear between app screens or when users transition between different app states, and they can be effective at generating revenue but may also be more disruptive to the user experience.
Native ads are ads that are integrated into the app’s content and are designed to blend in with the app’s design, and they can be a more subtle way to monetize an app. Rewarded video ads are videos that users can choose to watch in exchange for in-app rewards, and they can be a popular choice for monetizing games and other apps that have a high level of user engagement.
Ultimately, the most effective ad unit for earning revenue will depend on the specific goals and characteristics of your app, as well as the preferences of your target audience. It is important to consider the user experience when choosing an ad unit, as users may be less likely to use an app if they feel that the ads are too intrusive or disruptive.