Performance marketing is a type of advertising in which advertisers pay for specific actions that result from their marketing efforts, such as clicks, purchases, or sign-ups. Google Ads is a platform that allows businesses to run performance marketing campaigns by placing ads on Google search results pages and other websites.
To create a performance marketing campaign on Google Ads, you will need to do the following:
- Set up a Google Ads account and create a new campaign.
- Choose the type of campaign that you want to run, such as a search campaign, display campaign, or shopping campaign.
- Select the ad group(s) that you want to include in your campaign and specify your target audience.
- Create your ads, including the headlines, descriptions, and display or destination URLs. You can also add images or videos to your ads.
- Set your budget and bid amount for each ad group.
- Launch your campaign and monitor its performance to see how it is performing and make any necessary adjustments.
By using performance marketing techniques, businesses can reach their target audience and track the effectiveness of their marketing efforts. Google Ads is just one platform that can be used for performance marketing, but there are many others available as well.
