Buzz of App Store Optimization (ASO) | App Marketing Blog

Some Facts About App Marketing

  1. App store optimization (ASO) is important: ASO is the process of optimizing an app’s visibility in the app store. It involves using keywords and other techniques to improve the ranking of an app in search results, which can lead to more downloads.
  2. Paid advertising can be effective: While organic app installs are important, paid advertising can also be a effective way to drive app installs. This can include using platforms like AdMob or Facebook Ads to reach targeted audiences.
  3. User reviews and ratings matter: Positive reviews and ratings can help improve an app’s visibility in the app store and make it more appealing to users. It’s important to regularly monitor and respond to user reviews to maintain a good reputation.
  4. Retargeting can be effective: Retargeting involves showing ads to users who have previously engaged with an app, such as by visiting the app’s website or downloading the app. This can be an effective way to drive app installs and increase revenue.
  5. The app market is constantly evolving: The app market is constantly changing, with new trends and technologies emerging all the time. It’s important for app developers to stay up-to-date with the latest trends and adapt their marketing strategies accordingly.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat