Backlinks (also known as inbound links) are links from other websites that point to a specific webpage or app listing. In the context of app store optimization (ASO), backlinks can be important for improving the ranking of an app in the Google Play Store.

Google’s search algorithm uses a variety of factors to determine the ranking of webpages and app listings in search results, including the quality and relevance of the content as well as the number and quality of backlinks pointing to the page. In general, the more high-quality backlinks a webpage or app listing has, the higher it is likely to rank in search results.

While backlinks can be important for improving the ranking of an app in the Google Play Store, it’s important to note that they are just one of many factors that Google considers when ranking apps. Other factors, such as the app’s title, keywords, and description, as well as the number and quality of reviews, are also important for improving an app’s ranking in the store.

To maximize the impact of backlinks on ASO, app developers and marketers can focus on building high-quality backlinks from reputable websites that are relevant to their app. They can also track the performance of their backlinks over time and adjust their strategy as needed in order to continue improving the ranking of their app in the store.