Buzz of App Store Optimization (ASO) | App Marketing Blog

Tips for iOS app title

Here are some tips for choosing an effective iOS app title:

  1. Keep it concise and descriptive: The app title should be concise and clearly describe the app’s functionality. Aim for a title that is no longer than 50 characters, as this will ensure that it is fully visible in app store search results.
  2. Use relevant keywords: Including relevant keywords in the app title can help improve the app’s visibility in app store search results. Be sure to include keywords that accurately describe the app’s functionality and target audience.
  3. Avoid using special characters or punctuation: Special characters and punctuation can be difficult to read and may not be recognized by app store search algorithms. It’s best to stick to using letters and numbers in the app title.
  4. Use proper capitalization: Capitalize the first letter of each word in the app title, as this can make it easier to read and understand.
  5. Avoid using generic terms: Generic terms like “app” or “tool” are not descriptive and may not be helpful in attracting users. Instead, focus on using specific, descriptive terms that accurately describe the app’s functionality.

Overall, the goal of the app title should be to clearly and accurately describe the app’s purpose and functionality, and to include relevant keywords to improve visibility in app store search results.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat