Buzz of App Store Optimization (ASO) | App Marketing Blog

Universal App Campaign Best Practices

Here are a few best practices for running a successful Universal App Campaign (UAC) in Google Ads:

  1. Use clear and compelling ad text: Make sure your ad text accurately reflects the features and benefits of your app and clearly explains what users can expect when they download it.
  2. Use high-quality assets: Use visually appealing images and videos in your ads to showcase your app and attract users’ attention.
  3. Target the right audience: Use UAC’s targeting options to reach the right people. For example, you can target specific interests, locations, and more to ensure that your ads are being shown to people who are likely to be interested in your app.
  4. Set clear campaign goals: Determine what you want to achieve with your UAC campaign and set your campaign goal accordingly. You can choose from options such as app installs, in-app actions, and more.
  5. Test different ad creative: Try experimenting with different ad creative (such as different images and ad copy) to see what works best for your campaign.
  6. Use conversion tracking: Set up conversion tracking to measure the effectiveness of your UAC campaign and understand how users are interacting with your app.
  7. Monitor and optimize your campaign: Regularly check the performance of your UAC campaign and make adjustments as needed to improve its effectiveness.

By following these best practices, you can optimize your UAC campaign for success and drive more installs and in-app actions for your mobile app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat