Buzz of App Store Optimization (ASO) | App Marketing Blog

What are acquisition marketing campaigns?

Acquisition marketing campaigns are promotional efforts aimed at acquiring new customers or users for a business. These campaigns can take many forms, including paid advertising, content marketing, influencer marketing, and email marketing, among others.

The goal of acquisition marketing campaigns is to reach a target audience and persuade them to take some desired action, such as visiting a website, signing up for a newsletter, or making a purchase. To be effective, acquisition marketing campaigns should be carefully planned and executed, taking into account the target audience, the desired outcome, and the budget available for the campaign.

Acquisition marketing campaigns can be an important part of a business’s overall marketing strategy, as they help to drive traffic and generate new leads. However, they should be balanced with retention marketing efforts, which focus on maintaining and growing relationships with existing customers.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat