App install ads are a type of advertising that is specifically designed to drive downloads of mobile apps from app stores like the Google Play Store or the Apple App Store. These ads are typically shown to users on their mobile devices, and they often include a call to action that encourages users to download the app.

App install ads can be effective for promoting both new and existing apps, and they can be targeted to reach specific types of users based on factors such as location, demographics, and interests. They can also be optimized for different ad formats and placements, such as banner ads, interstitial ads, and native ads.

App install ads can be purchased through a variety of advertising platforms, including Google AdWords, Facebook Ads, and Apple’s App Store Advertising platform. These platforms allow advertisers to set their own budgets and targeting options, and they provide a range of tools and features to help optimize and track the performance of app install campaigns.

Overall, app install ads are a powerful way to drive more downloads and usage of mobile apps, and they can be an effective tool for app developers and marketers looking to reach a wider audience and drive more success for their apps.