Buzz of App Store Optimization (ASO) | App Marketing Blog

What are the 3 main elements of a search ad?

The three main elements of a search ad are the headline, description, and display URL.

  1. Headline: The headline is the main title of your ad and is typically displayed in bold text. It should be attention-grabbing and clearly communicate the main benefit or value proposition of your product or service.
  2. Description: The description is the body of your ad and provides more information about your product or service. It should expand on the benefits or features of your offering and provide a reason for users to take action.
  3. Display URL: The display URL is the URL that is displayed in your ad and typically includes the domain name of your website or app. It should be relevant to your product or service and help establish credibility and trust with users.

These three elements work together to create an effective ad that captures the attention of users and persuades them to take action. By crafting compelling headlines, descriptions, and display URLs, you can create ads that stand out in the search results and drive the desired actions from users.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat