Buzz of App Store Optimization (ASO) | App Marketing Blog

What Are The Four Types Of Ad Assets Available In Google App Campaigns

In Google App Campaigns, there are four types of ad assets that advertisers can use to promote their app:

  1. Text: These are short phrases or sentences that describe the app and its features. Advertisers can use up to three different text lines in their ad.
  2. Images: Advertisers can use images to showcase the app’s interface, features, or benefits. Google recommends using high-quality, visually appealing images that accurately represent the app.
  3. Video: Advertisers can use video to show users how the app works and its features in action. Google recommends using engaging and informative videos that are no longer than 15 seconds.
  4. HTML5: Advertisers can use HTML5 to create interactive ads that allow users to interact with the app before downloading it. HTML5 ads can be used to showcase the app’s features and provide a more immersive experience for users.

Advertisers can use a combination of these ad assets to create effective and engaging ad campaigns for their app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat