Buzz of App Store Optimization (ASO) | App Marketing Blog

What are the KPIs for ASO?

Key performance indicators (KPIs) are metrics that are used to measure the success of a marketing campaign or strategy. In the context of app store optimization (ASO), some common KPIs include:

  1. App store ranking: The ranking of your app in the app store search results is an important KPI for ASO. A higher ranking can lead to more visibility and downloads for your app.
  2. Keyword rankings: The ranking of your app for specific keywords is another important KPI for ASO. By tracking the ranking of your app for different keywords, you can identify which keywords are driving the most traffic and downloads.
  3. Downloads: The number of downloads of your app is an important KPI for ASO, as it reflects the overall demand for your app.
  4. Ratings and reviews: The number and quality of ratings and reviews for your app is another important KPI for ASO. Positive ratings and reviews can improve your app’s ranking in the app store search results and drive more downloads.
  5. User retention: The retention rate of your app’s users, or the percentage of users who continue to use your app over time, is another important KPI for ASO. A high retention rate can indicate a high-quality app that provides value to users.

By tracking these and other KPIs, you can measure the success of your ASO efforts and identify areas for improvement. It’s important to regularly monitor and analyze your app’s performance and make adjustments as needed to ensure that you are maximizing your ASO efforts


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat