1. User analytics: User analytics involves collecting and analyzing data about how users interact with your app. This can include metrics such as active users, retention rate, average session length, and conversion rate.
2. Performance analytics: Performance analytics involves collecting and analyzing data about the technical performance of your app. This can include metrics such as CPU usage, memory usage, and network performance.
3. Market analytics: Market analytics involves collecting and analyzing data about the market in which your app competes. This can include metrics such as app store rankings, downloads, and revenue.
4. Advertising analytics: Advertising analytics involves collecting and analyzing data about the effectiveness of your app’s advertising campaigns. This can include metrics such as click-through rate, conversion rate, and cost per acquisition.
5. User experience analytics: User experience analytics involves collecting and analyzing data about the usability and user-friendliness of your app. This can include metrics such as user satisfaction, task completion rate, and drop-off rate.

Overall, the type of mobile analytics you choose to focus on will depend on your business goals and what data you need to collect to achieve them.