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What are three methods of targeting in Google Display Network?

The Google Display Network (GDN) is a network of websites that display Google ads, including Google search and other Google-affiliated websites. The GDN allows businesses to target their ads to a specific audience through a variety of methods, including:

  1. Keywords: Keyword targeting allows you to show your ads to users who are searching for specific keywords or phrases. You can use keyword targeting to reach users who are actively searching for products or services related to your business.
  2. Placements: Placement targeting allows you to show your ads on specific websites or pages within the GDN. You can use placement targeting to reach users who are visiting websites that are relevant to your business or industry.
  3. Audiences: Audience targeting allows you to show your ads to users who have shown an interest in your business or industry, or who match certain demographic or interest-based criteria. You can use audience targeting to reach users who are more likely to be interested in your products or services.

These are just a few examples of the targeting methods available in the GDN. There are many other targeting options available, including remarketing, in-market audiences, and custom affinity audiences, which allow you to reach specific groups of users based on their interests and behaviors.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat