Buzz of App Store Optimization (ASO) | App Marketing Blog

What are user acquisition ads?

User acquisition ads are marketing efforts that aim to attract new users to a product or service. These ads can take many forms, such as online banner ads, social media ads, search ads, or display ads. The goal of user acquisition ads is to drive traffic to a landing page or website where potential users can learn more about the product and ultimately sign up or purchase it.

User acquisition ads can be targeted at specific demographics or interests, and can be tailored to appeal to different segments of the market. For example, a company might create user acquisition ads that are specifically designed to appeal to younger audiences, or to people who are interested in a particular hobby or activity.

Effective user acquisition ads typically include a clear and compelling call to action, such as “Sign up now” or “Learn more.” They may also include incentives or discounts to encourage users to take the desired action.

Overall, user acquisition ads are an important tool for companies looking to grow their user base and increase brand awareness.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat