Buzz of App Store Optimization (ASO) | App Marketing Blog

What Factors Affect ASO?

ASO, or app store optimization, is the process of improving the visibility and discoverability of a mobile app in an app store, such as the Apple App Store or Google Play Store. There are a number of factors that can affect an app’s ASO, including:

  1. App title and subtitle: The title and subtitle of your app are key factors for ranking in the app store search results. Choose a title and subtitle that are descriptive, relevant, and include relevant keywords.
  2. Keywords: Including relevant keywords in your app’s title, subtitle, and description can help to improve your app’s ranking in the app store search results. Use tools such as Sensor Tower, Mobile Action, or App Annie to research relevant keywords for your app.
  3. Ratings and reviews: Ratings and reviews are an important factor for ranking in the app store search results. Encourage users to leave ratings and reviews, and respond to both positive and negative reviews to show that you value feedback and are committed to improving your app.
  4. User experience: The quality of your app’s user experience can impact your ASO. Make sure your app is easy to use and provides value to users to improve its ranking and drive more downloads.
  5. Visual elements: The visual elements of your app, such as the app icon and screenshots, can also impact your ASO. Make sure these elements are visually appealing and clearly convey the value of your app.
  6. Download and engagement metrics: The number of downloads and the level of engagement with your app can also impact your ASO. Encourage users to download and use your app regularly to improve these metrics.

By optimizing these factors, you can improve your app’s ASO and drive more traffic and downloads. It’s important to regularly monitor and track your app’s performance and make adjustments as needed to ensure that you are maximizing your ASO efforts.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat