Buzz of App Store Optimization (ASO) | App Marketing Blog

What is a good churn rate for an app?

Churn rate, also known as customer churn, is the percentage of customers who stop using a product or service over a given period of time. In the context of mobile apps, a good churn rate is typically considered to be low – that is, a small percentage of users are churning or uninstalling the app.

The specific definition of a “good” churn rate will depend on the specific industry, business model, and target audience of the app. For example, a subscription-based app might have a higher churn rate than a free app that is supported by ads, as users may be more likely to churn from a subscription app if they are not getting value from it.

As a general rule, a churn rate of less than 5% is considered to be good for most apps. However, it’s important to consider your specific business goals and target audience when determining what constitutes a good churn rate for your app.

By monitoring and analyzing your app’s churn rate, you can identify trends and opportunities for improvement. For example, if you are experiencing a high churn rate, you may want to consider implementing retention strategies such as offering incentives or providing better customer support to reduce churn and improve the overall user experience.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat