Buzz of App Store Optimization (ASO) | App Marketing Blog

What is a good search volume for a keyword

A good search volume for a keyword depends on the context and the goals of your website or business. In general, a keyword with a high search volume is likely to be more competitive and harder to rank for, while a keyword with a low search volume may be easier to rank for but may also generate less traffic.

To determine a good search volume for a keyword, you should consider the following factors:

  1. The relevance of the keyword to your website or business: It’s important to choose keywords that are relevant to your website or business, as this will help ensure that the traffic generated by those keywords is targeted and valuable.
  2. The competitiveness of the keyword: If a keyword is highly competitive, it may be more difficult to rank for, even if it has a high search volume. Consider using tools such as Google’s Keyword Planner or Ahrefs to determine the competitiveness of a keyword.
  3. Your website’s current traffic and ranking: If your website is already generating a significant amount of traffic and ranking well for other keywords, you may be able to aim for higher-volume keywords. On the other hand, if your website is just starting out or has a low ranking, you may want to focus on lower-volume keywords to start.

Ultimately, a good search volume for a keyword will depend on your specific goals and the resources you have available to optimize for that keyword. It may be helpful to experiment with different keywords and search volumes to see what works best for your website or business.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat