Paid acquisition refers to the use of paid advertising to drive traffic to a website or landing page with the goal of acquiring new customers or users. This can include a variety of tactics such as display advertising, search engine marketing (SEM), social media advertising, and email marketing.

In a paid acquisition strategy, a business will allocate a budget for paid advertising and create campaigns to promote their products or services to target audiences. The goal of these campaigns is to drive traffic to a website or landing page where potential customers can learn more about the business and its offerings, and ultimately make a purchase or take some other desired action.

Paid acquisition can be an effective way to reach new customers and increase brand awareness, but it can also be expensive if not managed effectively. It’s important to carefully consider the target audience, the ad budget, and the desired outcomes of the campaign to ensure that the strategy is successful and cost-effective.