Performance marketing is a type of digital marketing that focuses on generating measurable results, such as conversions or sales. An example of performance marketing is a paid search campaign on Google.

In a paid search campaign, a business creates ads that appear in search results when users search for specific keywords. The business sets a budget for the campaign and pays each time someone clicks on one of their ads. The goal of the campaign is to drive targeted traffic to the business’s website and convert that traffic into customers.

To be effective, a paid search campaign requires careful keyword research, compelling ad copy, and a clear call to action. The campaign is monitored and optimized based on data, such as the number of clicks, conversions, and the cost per conversion. By using performance marketing techniques like paid search, businesses can effectively reach and engage with their target audience and drive measurable results for their business.