ASO, or app store optimization, is the process of optimizing your mobile app’s listing in the app store to increase its visibility and drive downloads. It involves researching and using relevant keywords, writing a compelling app description, and using high-quality visuals to showcase your app’s features and benefits.

ASO is important because it can significantly impact the success of your app. In today’s crowded app market, it’s not enough to just build a great app – you also need to effectively market your app to stand out in the app store. By optimizing your app’s listing, you can increase the chances of users discovering and downloading your app.

ASO can also help improve your app’s ranking in the app store, which can further increase its visibility and credibility. A higher ranking can make it more likely for users to see your app when they search for specific keywords or browse the app store’s top charts.

Overall, ASO is a crucial part of any mobile app marketing strategy and can help you get more visibility, downloads, and success in the app store.