Buzz of App Store Optimization (ASO) | App Marketing Blog

What is backlinks in ASO?

In the context of search engine optimization (SEO), a backlink is a link from one website to another. Backlinks are important for SEO because they help to increase the visibility and credibility of a website. When a website links to another website, it is effectively recommending that website to its visitors and indicating that the linked website contains valuable and relevant information.

In the context of app store optimization (ASO), backlinks can also be important. If a website links to an app’s listing in an app store, it can help to increase the app’s visibility and credibility. However, backlinks are generally less important for ASO than they are for SEO because app store algorithms do not place as much emphasis on backlinks as search engines do.

There are many factors that can impact an app’s ranking in an app store, and while backlinks can be one of them, they are generally not as important as other factors such as the app’s title, description, and user ratings and reviews.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat