In the context of search engine optimization (SEO) and app store optimization (ASO), a low volume keyword is a term or phrase that has a relatively low search volume. This means that relatively few people are searching for that keyword or phrase in a search engine or app store.
The exact definition of a low volume keyword can vary depending on the specific industry or market you are in, as well as the overall level of competition for keywords in that market. However, as a general rule, keywords with a search volume of fewer than a few hundred searches per month are considered low volume keywords.
Low volume keywords can still be useful for SEO and ASO, as they can help to target specific niches or audiences that may not be covered by more popular keywords. However, it’s important to carefully consider the potential value of low volume keywords, as they may not drive as much traffic or conversions as more popular keywords.
Overall, when choosing keywords for SEO or ASO, it’s important to consider both the search volume and the level of competition for each keyword. Keywords with a high search volume and low competition may be the most effective for driving traffic and conversions.