CPC, or cost per click, is a pricing model used in online advertising, including Google Ads. In the CPC model, advertisers pay a fixed amount each time a user clicks on their ad.
For example, if an ad has a CPC of $0.50 and it is clicked on 100 times, the cost to the advertiser would be $50.00 (100 clicks x $0.50 CPC). If the ad is clicked on 200 times, the cost would be $100.00, and so on.
CPC is often used as a measure of the effectiveness of an ad campaign, as it provides a way to compare the cost of the campaign to the number of clicks it generates. Advertisers may choose to use the CPC pricing model if their primary goal is to drive traffic to their website or app and encourage users to take specific actions, such as making a purchase or filling out a form.
In Google Ads, advertisers can choose to bid on CPC or use a different pricing model, such as cost per action (CPA) or cost per thousand impressions (CPM). The choice of pricing model will depend on the specific goals and objectives of the ad campaign.