Buzz of App Store Optimization (ASO) | App Marketing Blog

What is Google UAC? Universal App Campaigns 2023

Google Universal App Campaigns (UAC) is a platform for promoting mobile apps on the Google Ads network. UAC allows app developers and marketers to create and run ad campaigns across multiple Google platforms, including Google Search, Google Play, Google Maps, and the Google Display Network.


With UAC, app marketers can create ad campaigns that target specific users based on their interests and behavior, and track the performance of their campaigns in real-time. UAC also provides a range of tools and features to help optimize ad campaigns, including the ability to target specific audiences, test different ad creatives, and measure the effectiveness of different ad formats.


Overall, Google UAC is a powerful tool for app marketers looking to reach a wider audience and drive more downloads and engagement for their apps.


Best practices of Google Ads UAC

  1. Use clear and compelling ad copy: Make sure your ad copy clearly communicates the value and benefits of your app, and includes a strong call to action.
  2. Target the right audience: Use UAC’s targeting options to reach the users most likely to be interested in your app. You can target users based on factors such as age, location, interests, and previous app downloads.
  3. Use high-quality creatives: Use visually appealing and relevant creatives (e.g., images and videos) that showcase the key features and benefits of your app.
  4. Test and optimize your campaigns: Use UAC’s optimization tools to test different ad creatives and targeting options, and see which ones perform the best.
  5. Monitor and track your campaign performance: Use UAC’s reporting and analytics tools to track the performance of your campaigns in real-time, and make adjustments as needed to improve results.
  6. Utilize conversion tracking: Set up conversion tracking to measure the effectiveness of your campaigns and see which actions users are taking after clicking on your ads (e.g., downloading the app, making a purchase).
  7. Use the right ad format: Choose the ad format that best fits your app and campaign goals. For example, if your goal is to drive app installations, consider using a video ad that showcases the app’s key features.

By following these best practices, you can effectively use Google Ads UAC to promote your app and drive more downloads and engagement.



Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents


ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat