Buzz of App Store Optimization (ASO) | App Marketing Blog

What is keyword difficulty in ASO?

Keyword difficulty is a measure of how difficult it is to rank for a particular keyword in search engines, particularly in the context of app store optimization (ASO). It is typically calculated by analyzing a number of factors, including the strength of the competition for the keyword, the relevance of the keyword to the app, and the overall quality of the app.

A high keyword difficulty means that it will be more difficult to rank for the keyword, while a low keyword difficulty means that it will be easier to rank for the keyword. Keyword difficulty can be an important factor to consider when selecting keywords to target in ASO, as targeting keywords with high difficulty may require a significant amount of effort and resources to achieve a high ranking.

To determine keyword difficulty, you can use a variety of tools and techniques, including keyword research tools, SEO analysis tools, and manual analysis of the competition for the keyword. These tools and techniques can help you identify keywords with a low difficulty that are more likely to drive traffic and downloads for your app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat