Mobile performance marketing is a type of digital marketing that focuses on generating measurable results from mobile app or mobile website user acquisition and engagement. It involves using data and analytics to track the performance of marketing campaigns and optimize them for maximum return on investment (ROI).

Mobile performance marketing can include tactics such as paid advertising, social media marketing, email marketing, and content marketing. The goal of mobile performance marketing is to drive targeted traffic to a mobile app or website, convert that traffic into users or customers, and retain those users or customers over time.

To be effective, mobile performance marketing requires a deep understanding of the target audience, a clear set of goals and metrics to measure success, and the ability to analyze and optimize campaigns based on data. By using mobile performance marketing, businesses can effectively reach and engage with their target audience on mobile devices and drive measurable results for their business.