Buzz of App Store Optimization (ASO) | App Marketing Blog

What is the growth rate of an app?

The growth rate of an app refers to the rate at which the app’s user base is growing over time. This can be measured in terms of the number of downloads or the number of active users. The growth rate of an app can vary widely depending on a range of factors, such as the app’s target audience, the competitiveness of the app market, and the effectiveness of the app’s marketing and user acquisition efforts.

There is no “average” or “normal” growth rate for an app, as different apps will have different growth patterns depending on their specific circumstances. Some apps may experience rapid growth in the early stages, while others may have slower but more sustained growth over time.

It’s important for app developers and marketers to track the growth rate of their app over time and understand the factors that are driving growth (or lack thereof). By analyzing the performance of different marketing and user acquisition strategies and making adjustments as needed, app developers and marketers can optimize their efforts and improve the growth rate of their app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat