Buzz of App Store Optimization (ASO) | App Marketing Blog

What type of ads campaigns should I use for app installation in Google Ads?

There are several types of ad campaigns that you can use to promote app installations in Google Ads. Here are a few options:

  1. Search ads: These ads appear when users search for keywords related to your app on Google. You can create a search ad campaign by setting up an AdWords account, creating an ad group, and writing ad copy that includes relevant keywords.
  2. Display ads: These ads appear on websites and apps that are part of the Google Display Network. You can create a display ad campaign by setting up an AdWords account, creating an ad group, and uploading banner ads or creating text ads.
  3. Video ads: These ads appear on YouTube and other video-sharing platforms. You can create a video ad campaign by setting up a YouTube Ads account, creating an ad group, and uploading a video ad.
  4. Universal app campaigns: These campaigns are designed specifically to promote app installations and are available through AdWords. With universal app campaigns, you create an ad group and provide some information about your app, and Google will automatically create and serve ads across various platforms, including search, display, and video.

It’s important to note that each of these types of campaigns has its own set of targeting options and ad formats, so you’ll need to choose the one that best fits your goals and budget. Additionally, it’s a good idea to test different ad campaigns and ad formats to see what works best for your app.


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ASO Expert

I am Hanif Marwat – ASO Expert & UA Specialist. I have 5 years of professional & freelance experience in app/game marketing, where I have achieved 10 million downloads many times.

I am also writing articles on, my hobby site, where I love to share my learning through writing.

Hanif Marwat

Hanif Marwat