App store optimization (ASO) is the process of optimizing your app’s listing in the app store (such as Google Play or the Apple App Store) to improve its visibility and increase downloads. Here are a few reasons why ASO is important for app growth:

1. Increased visibility: By optimizing your app’s listing, you can increase its visibility in the app store and make it more likely to be discovered by potential users. This is especially important because the app store is a crowded place, and it can be challenging for apps to stand out.
2. Better user experience: By optimizing your app’s listing, you can provide users with a better experience by clearly communicating the features and benefits of your app. This can help increase the likelihood that users will download and engage with your app.
3. Improved search ranking: App stores use algorithms to rank apps based on various factors, such as the number of downloads and user ratings. By optimizing your app’s listing, you can improve its ranking in search results and make it more likely to be discovered by users searching for apps like yours.
4. Increased downloads: Ultimately, the goal of ASO is to increase downloads of your app. By making your app more visible and appealing to users, you can drive more traffic to your listing and increase the number of downloads.

Overall, ASO is an important part of the app growth process, as it helps increase visibility, improve the user experience, and drive more downloads for your app.